In simple terms, artificial intelligence is the science of creating machines that can simulate human intelligence. AI machines are equipped with algorithms that let them “learn” from trial and error — this allows them to perform tasks typically associated with human intelligence, such as learning and problem-solving.

AI technology can process large amounts of data in ways humans simply can’t. That is why it has become one of the driving forces behind the evolution of casino games and modern gambling equipment and facilities. 

An important issue is whether or not these machine-learning systems can make gambling safer. Let’s take a look at how casinos are implementing AI tools and software to create a better and safer experience for players to enjoy their online slots in the UK games. 

How AI is used to detect and prevent fraudulent activities

AI can promote a safer gambling environment through the early detection of players who might be cheating. AI can flag any potential cheaters by monitoring player behaviour and patterns. 

It can also be used to create predictive models to assist online casinos in anticipating and preventing future instances of fraud.

Being able to interpret and identify suspicious behaviour allows casinos to catch out fraudsters before they’re able to cause damage to the establishment. This is particularly useful for online casinos where there’s no immediate physical threat of security or a crowded casino floor where it’s easier to catch criminals in the act. 

How AI is used to identify problem gambling behaviours

As mentioned, AI can be used to track player behaviour patterns. It can also track preferences. This information can then be used to tailor the casino experience to each individual player, increasing the likelihood that they’ll stay longer and play more regularly. 

AI can also be used to help identify problem gamblers. By tracking player behaviour, AI can help casinos flag players who may be at risk of developing a gambling addiction. For instance, it can detect unhealthy patterns and track how much money a player has lost. 

This information can then be used to provide these players with the support and resources they need to help them stay in control and have healthier gambling habits. Overall, AI provides a wealth of data that can be used to improve the online casino experience.

Enhancing player security

When it comes to player safety, one of the most popular ways in which AI is used is to enhance cyber security. AI software can keep watch over user patterns for log-ins, bank information, credentials and much more. 

It can then detect irregular user behaviour and warn users when something out of the ordinary happens with their information. For example, AI security software can alert the player if a certain account logs in at odd hours or withdraws an unusual amount of money.

Protecting user data and ensuring privacy

In the online gaming industry, AI can be used to protect user data through encryption. This makes it difficult for hackers to access and steal user data. 

AI can also be used to create virtual private networks (VPNs). VPNs help to keep user data safe and secure by creating a private, encrypted connection between the user and the gambling site.

Chatbots

These days, much customer service is provided by AI in the form of chatbots. They are there to aid the customer service support team and are often the first line of support a user will encounter. These chatbots usually solve most of the community’s basic problems.

Most of the time, chatbots are legitimate and safe. Security measures like encryption, data redaction, multi-factor authentication and cookies help keep your information secure on chatbots.

For example, if you accidentally give a chatbot your social security number or date of birth, redaction features can automatically erase the data from the transcript. To be safe, avoid sending chatbots personal information like social security numbers, credit card numbers, bank information, account numbers or medical information. 

Customised experience

Moving away from player safety and support, AI technology can improve a user’s gaming experience by memorising the genres of games you tend to play and what sort of promotions you like. It will then make recommendations based on this data. 

Casinos can use AI to continuously adapt and shape in-game experiences to cater to these preferences, which will then be reflected on the homepage of your best online casino.

AI can pick out patterns, track trends, and then make practical projections with impressive accuracy. So, if you like to play real online slots in the UK, AI can curate your homepage based on your past sessions, allowing players to save time sifting through what can sometimes feel like an endless list of games. 

A safer bet with The Phone Casino

From detecting suspicious behaviour and identifying problem gamblers to enhancing player security through the use of encryption, AI is becoming an indispensable tool in improving the player experience of online casino games. Register with The Phone Casino and discover just how AI can give you a more customised in-game experience.